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The Prisoner's Dilemma Game
The key book that readers should read if they are curious is a book by Robert Axelrod called On Cooperation. In game theory the canonical example is the prisoner's dilemma and so what happens is if you play a game once you might have a very strong incentive to rat on your friend to get a better deal for yourself. The dominant strategy is to essentially tip for tat it's to always cooperate meaning if the other person's not cooperating you don't cooperate if the otherperson cooperates you cooperate. You see this in business where the dominant strategy for oligopolies and duopolies is essentially cooperation or whether it's tacit or explicit but it's like you don't want to engage