Purposeful Growth: The New Revolution For Business Success
The Duct Tape Marketing Podcast
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The Importance of Purpose in a Boardroom
In a boardroom, you have four stakeholders and I think it's all about stakeholder balance. The notion of purpose and profit is much more aligned than it is purpose or profit or purposes around the air. That's not the way business is being done today, nor do I believe it's the way that we will be able to recruit the best and brightest. Many of them are asking their interview questions right now. Am I going to be able to fulfill my purpose here? Or what's the purpose of this company over and above profit?
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