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#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, hear him make the case for it

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How to Bring Creative Thoughts Back to the Business Side

In your second book, you argued that we lose our creativity at a younger age. And then you argue for the fact that creativity is a science and something that you can bring back if you practice. What are some ways that you found are good ways to bring creativity back to people on the business side? Sure. It's there in everybody. One of our favorite things to do is to get people to realize that they're already having creative thoughts.

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