Authenticity Is a Trap

Reassurance is this moment of saying, well, OK, maybe this is worth it. As soon as you get some reassurance, you want more reassurance. Authenticity is a trap. There is nothing authentic about the next thing you're going to say or do or write. Your audience doesn't want your authentic voice. They want your consistent voice. So how many episodes are we up to on Read to Lead? 340 something.