(Preview) What Spotify Learned About Podcasting, The RSN Train Wheezing Along, Does ESPN Need the NBA?
Sharp Tech with Ben Thompson
00:00
Podcasts
Spotify is the largest podcast provider in the world, but they took the entire field of free podcasts. They leveraged their position as an aggregator where people went to hear them and were interested. The challenge is it's really hard to market a podcast. How do you get new listeners? And that's why Spotify was in such a good position.
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