Working Through an Agency Can Be Helpful for Brands

I would say on that one point about going too low can be offensive. I'm just like, that's not the right match. This is not the right time. We're not right for each other. So first of all, identify the types of creators you want to work with. And then as a brand, it might be really helpful at first to go out and work through an agency. But for us, we have agents at United Talent Agency. They know what the market rate is for that. It is a really nice sense of security.