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Join me, Nik (https://x.com/CoFoundersNik), as I speak with Spencer Humiston (https://x.com/BowTiedLimeBoss), a lawyer turned entrepreneur who is the founder of Night Lights (https://nightlightsevent.com), a company that organizes sky lantern festivals across the United States. Spencer shares his journey of creating an experiential business, the legal hurdles he overcame, and the surprising pivots he made along the way. We talk about how he expanded his business from sky lantern festivals to a country music festival and a marketing and ticketing company. Spencer also provides insights into the financial aspects of his businesses and the difficulties he has encountered while scaling them.
Questions this Episode Answers:
- How did Spencer transition from a law career to an experiential business?
- What are the key legal and logistical challenges of running sky lantern festivals?
- What are the different businesses Spencer has created, and how do they relate to each other?
- How does Spencer approach marketing, ticketing and pricing for his events?
- What are some of the challenges and rewards of running experiential businesses?
- What does Spencer think about the future of the experience-based business space?
- What advice does Spencer have for aspiring entrepreneurs?
Enjoy the conversation!
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This week we covered:
00:00 Highlights & Introduction
01:12 Founding Nightlights
01:32 Challenges and Misunderstandings
02:07 Expanding Ventures
02:39 Event Logistics and Revenue
03:46 Country Music Festival Collaboration
06:38 Launching Great Crowd
09:39 Sky Lanterns in America
12:04 Logistics and Legalities
15:09 Parking and Venue Challenges
22:04 The Lantern Crew: Who They Are and What They Do
22:57 Ticket Pricing and Sales Strategy
23:37 The Backend Team and Operations
25:10 Marketing and Revenue Challenges
26:04 Event Logistics and Risks
30:53 Music Festivals and New Ventures
34:05 The Anti-Conference Concept
38:25 Advice for Aspiring Entrepreneurs
