Linus: You have to reach a certain scale before monetization makes sense because you'll only be able to convert a certain percentage. floatplane has a very clear value add where occasionally we'll upload videos early, particularly before weekends. We've got extra content. There's this really clear value add and it's not just tangentially related. It's directly related to our main product, which is tech videos. Then there's your merch. That's also directly related to the main thing because we build computers. And so if we were to make, I don't know, an LTT or a WAN logo wall ornament or something like that,. First of all, I won't release

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