The How of Business - How to start, run, grow and exit a small business. cover image

15: Online Marketing with Janay Oliver

The How of Business - How to start, run, grow and exit a small business.

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The Evolution of Online Marketing Strategies

This chapter explores the transition from traditional to online marketing, emphasizing the importance of authentic engagement and consumer reviews. It underlines the crucial role moms play in the market and the effectiveness of targeting them through platforms like Facebook. The discussion also covers the significance of creating engaging content and collaborating with influential mommy bloggers for successful marketing.

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