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Influencer Marketing Example - A Single Podcast That Influenced a Company
One example of a single influencer that had an impact on a company. The university of kentucky health care system. We were launching a new campaign called we are proof for them. And part of the kick off for that campaign was a two minute brand film. But then we also said, we'll wait and see about people who are not necessarily on line with these influencers. It's just a stroke of brilliance to say, hey, we found this one influencer who's going to have an impact. And it actually worked.