6min chapter

I Fired My Boss - A Franchise Podcast cover image

The Resilience of Franchise Brands: Overcoming Covid-19 and Beyond - Dan Claps, Christian Dadulak

I Fired My Boss - A Franchise Podcast

CHAPTER

COVID's 2023 Game Plan

In 2022, we launched websites for franchisees that ordering websites, a technology platform called Moby. We're basically ratcheting back on the national brand marketing to drive more B2B leads to franchisees. And then as far as like new franchisees and development, you know, we've, we've really like our process. It's amazing. Like franchise development process should never stay the same year over year. You need to provide solid education around what makes you successful.

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