
Lessons - How to Create Work That Matters in a World Full of Noise | Seth Godin - Marketing Legend
Success Story with Scott D. Clary
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Targeted Marketing Strategies in Podcast Advertising
This chapter explores the power of targeted marketing strategies in podcast advertising, highlighting the benefits of reaching an already engaged audience. It further compares podcast preferences to TV viewing habits, suggesting that focusing on smaller, niche interests can increase marketing effectiveness in a fragmented media environment.
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