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CLASSIC: Who created the opioid epidemic?

Stuff They Don't Want You To Know

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The Opioid Epidemic and the Role of Drug Promotion

This chapter explores the consumption of hydrocodone in the US compared to other countries, emphasizing the impact of drug promotion through advertising. The discussion delves into the marketing decisions behind drug names and the involvement of CEOs, PR firms, and drug makers. Additionally, it highlights the alarming number of overdose deaths in the US and the increase in opioid prescriptions over the years.

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