💅 “A Positive Sum Game” — Barbenheimer’s precedent. Twitter’s X-out. Deodorant’s surge.
The Best One Yet
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Elon Musk's Decision to Launch X
The letter X is now a verb. When something doesn't work, you exit out. Barb and Heimer was the fourth biggest weekend for movie theaters ever. A shocking number of Americans showed their allegiance to one of those two movies by buying a ticket this past weekend.
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