3min chapter

Marketing Made Simple cover image

#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy

Marketing Made Simple

CHAPTER

Exploring the Joy of a Favorite Band's Ringtone and Marketing Genius

The hosts delve into the excitement of a special ringtone from the band Jungle, sharing their anticipation for a conversation with the band's music video director, Charlie D. Placido. They discuss the band's innovative marketing campaign for their latest album, Volcano, and reflect on the insights they hope to gain for their own marketing strategies.

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