14min chapter

Coffee & Compete cover image

The Ultimate Win-Loss Guide w/ Ryan Sorley

Coffee & Compete

CHAPTER

Empowering Win-Loss Analysis

This chapter highlights the significance of a comprehensive reference guide for product marketers and competitive intelligence professionals in win-loss programs. It illustrates how effective win-loss analysis led a cybersecurity marketer to identify pricing issues and advocate for organizational changes that improved competitive outcomes. The discussion emphasizes the need for collaboration across teams and the importance of data validation while introducing a workshop aimed at assessing organizational readiness for win-loss analysis.

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