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#276: Véhicule - Building The Secretive Brand That Billionaires Love

DTC POD: How The Best Brands Are Built

CHAPTER

How to Scale Your Album

"It's a democulous sword, it's a sword that's perverbally hanging over your head about to fall," he says. "If it did like game over, it depends on how high that's hanging, right? Like what your tolerance level is for feeling the tip of that blade touch your nose." If you just produce one asset that's really valuable and really good, you can keep chopping it up, keeping re-releasing it, like make it spares,.Like, we'll push it on a channel and then re-release it like a month later. We have so much that's like just, I guess madness, right? Where it's just like

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