Is Zero-Based Budgeting a Food Problem?

"Zero-based budgeting, when combined with managerial thoughtfulness, can be an extraordinarily powerful tool," he says. "But it still boils down to judgment, and it's a mistake to think that it's a purely scientific exercise." In the fashion industry or beauty industry, where brand matters, growth depends on having a sensitivity to human emotion and consumer trends,. there it's much more difficult to draw a straight line. 'A little bit of slack is actually an ingredient for creative inspiration in a lot of companies'