Airbnb, Plus Lessons from Kraft Heinz and Zero Based Budgeting
After Hours
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Is Zero-Based Budgeting a Food Problem?
"Zero-based budgeting, when combined with managerial thoughtfulness, can be an extraordinarily powerful tool," he says. "But it still boils down to judgment, and it's a mistake to think that it's a purely scientific exercise." In the fashion industry or beauty industry, where brand matters, growth depends on having a sensitivity to human emotion and consumer trends,. there it's much more difficult to draw a straight line. 'A little bit of slack is actually an ingredient for creative inspiration in a lot of companies'
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