86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner
The Disruptive Voice
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Do You Have a Beachside Restaurant Marketing Process?
You've taught over 100 start ups how to use the jobs to be done framework. What have you learned about teaching this process and driving organizational adoption? One approach we use is something that i learned from gregg engle, who's bob mestas partner at re wired group. If you can get people thinking about this in a generic sense, as not related to their business, it's much clearer. And then you sort of take them to their business and it's easier.
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