2min chapter

The Disruptive Voice cover image

86. How To Grow A Startup Using Jobs To Be Done: A Conversation with Matt Lerner

The Disruptive Voice

CHAPTER

Do You Have a Beachside Restaurant Marketing Process?

You've taught over 100 start ups how to use the jobs to be done framework. What have you learned about teaching this process and driving organizational adoption? One approach we use is something that i learned from gregg engle, who's bob mestas partner at re wired group. If you can get people thinking about this in a generic sense, as not related to their business, it's much clearer. And then you sort of take them to their business and it's easier.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode