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The Two Hooks You Need for YouTube Success (yes TWO)
Video Creators
The Power of Stakes
The biggest, most paralyzing part for storytelling is like I don't see how I can find stakes or these big transformational moments. Sometimes the small stakes are almost more relatable for a viewer and be like, oh, like I've been there before. Whatever is holding you back from the thing you want can be as simple as my kids won't go take a nap. And it's only natural for the second hook to be at the very end.
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