15min chapter

Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How to fail well (to become a better entrepreneur) | Author and psychologist Amy Edmondson

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

The Aversion to Failure

This chapter explores why people have a natural aversion to failure, discussing how it is ingrained in our social environment and upbringing. It also delves into the instinctive emotional response to failure and highlights the importance of success and the negative consequences of failure based on societal expectations.

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