We found every influencer possible of which there were hundreds. We reached out to all of them and we tried to get as many as possible to promote us. At this point, the influencers didn't necessarily know how valuable their email list was or how valuable they were. So we're like, look, we can't pay you, but what we can do is pay you a residual. And so we worked with one of these cookie services to cookie up our website.
Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue in 2022.
Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.
Show Notes
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