Mike Salguero on Building ButcherBox Into A Transformational Business
Elevate with Robert Glazer
00:00
The Impact of Influencer Marketing on the Influencer Market
We found every influencer possible of which there were hundreds. We reached out to all of them and we tried to get as many as possible to promote us. At this point, the influencers didn't necessarily know how valuable their email list was or how valuable they were. So we're like, look, we can't pay you, but what we can do is pay you a residual. And so we worked with one of these cookie services to cookie up our website.
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