264 - Marketing’s Role In The Modern GTM Strategy | Demand Gen Live Keynote
GTM Live
00:00
How Do We Get the Insights That Fuel Everything Underneath That
In order to create an unfair competitive advantage, how do we get the insights? No marketing teams focusd on this as they're too busy collecting leads. If you don't have the insights, you're flying blind. It's step one in marketing as we need to be able to understand our customers,. who they are, why they are that way and what they think.
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