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S1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,

Limited Supply

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Shopify's Business Model Is So Strong

Shopify's business model is so strong because of the cohort that started in Q1 2013, which I think Figs is a part of. So every cohort is basic and annuity that keeps growing and it layers and layers. Do you guys measure what percentage of your traffic comes from Facebook? We do.

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