4min chapter

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#112 Former President at Tesla / CEO of DVx Ventures, Jon McNeill: First-Principles

Grit

CHAPTER

Make Someone Talk About You at Dinner Tonight

When Tesla's model three rolled out, the company had more demand than it'd ever seen. The existing training plan was like 30 days for people to learn how to work in a Tesla store. Elon Musk and his team came up with an idea: Make them talk about you at dinner tonight. That phrase became their mantra when they were trying to get thousands of people into retail stores as well as service centers.

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