3min chapter

The Energy Gang cover image

Defeating Doomerism: The Search For A New Climate Narrative

The Energy Gang

CHAPTER

The Problem With the Media Reporting on Climate Change

Ed Rollins: There's so many layers to this onion, all right? So I'm going to just take a couple, but we could spend hours picking through it. When you think about how we communicate and what we're trying to say, question one is what are our goals? If the goal of talking about what's happening to the climate already is to spur people into action, any research I've seen says that you need to do what Amy's talking about," he said. "If the goal is to address climate change and to help people see this is serious and we should act, that's the goal"

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