The TikTok of the Digital Ad Business

Netflix has released more than 45 films(!) so far in 2022, the majority of which are neither loved by critics nor audience, according to Rotten Tomatoes (and as analyzed film-by-film by host Sean McNulty). Not a single one of the other streamers and studios has reached the same average level of disapproval (for the record, everyone else combined have released a total of 86 films in the same time frame). McNulty, Janice Min and Richard Rushfield discuss the quantity vs. quality debate, and if it matters for Netflix, whose Q3 earnings showed subscriber growth. The trio discuss the opposite strategy in play by David Zaslav’s Warner Bros. Discovery (see: WBD: What’s the Plan column) and why (try to contain your excitement!) not all debt is created equal.

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