The Evolution of Ad Tech and the Role of Curation

Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for innovation driven by AI advancements.

Takeaways

• Heather Carver has a diverse background in ad tech, starting from a liberal arts education.
• Her journey includes significant roles at companies like Amazon and Rubicon.
• The ad tech landscape has evolved from remnant inventory to programmatic advertising.
• AI has been integrated into ad tech for years, automating various processes.
• Curation is seen as a positive development for publishers in the ad tech space.
• The importance of maintaining quality and brand safety in advertising is emphasized.
• Heather believes that AI will create new job opportunities in the industry.
• The future of ad tech is exciting with potential innovations from Google and AI.
• Heather's focus is on reducing dependence on major players like Google.
• The conversation highlights the importance of relationships in the ad tech industry.

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