How Has Your Content Marketing Strategy Changed Over Time?

How has your strategy for reaching new customers and getting more people on the buffer changed over time since the beginning? Yeah I think we have a lot more channels now we've figured out a lot more things. To this day we do very little you know Facebook ads and Google ads and these kind of things. It's really about like how can we deliver great value up front and be generous with our knowledge and insights and then get that audience in from that to drive sign-ups.