
#408: How to Use the Power of Your Everyday Stories
Business of Story
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The Five Caesar Story Structures
Seth Godin: I talk about the five Caesar storytelling context, catalyst, complication, change and consequence. Once they have this, once anybody has this, they have everything they need to tell us story because it talks about how stories have beginning, middle and end. So we'll just go back up. And would you send me a PDF of that that I could put in the show notes? Let's do that too so people could go over there and take a look at it. Great. It really is and I apologize for stepping on you there.
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