Business of Story cover image

#408: How to Use the Power of Your Everyday Stories

Business of Story

00:00

The Five Caesar Story Structures

Seth Godin: I talk about the five Caesar storytelling context, catalyst, complication, change and consequence. Once they have this, once anybody has this, they have everything they need to tell us story because it talks about how stories have beginning, middle and end. So we'll just go back up. And would you send me a PDF of that that I could put in the show notes? Let's do that too so people could go over there and take a look at it. Great. It really is and I apologize for stepping on you there.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app