The PC Police Outlaw Make-Believe." "Meet the Renegades of the Intellectual Dark Web." "The Roots of Campus Hatred." "End DEI."

These articles all have something in common: they were written by Bari Weiss. Weiss, the New York Times opinion editor and columnist turned horseshoe theorist media proprietor, has made a name for herself as a victim, and enemy, of that perennial right-wing bogeyman: so-called wokeness. For over a decade now, Weiss has taken to the pages of major news media to complain, vilified — and sometimes target — college kids and protesters who won’t let her and the fascistic company she keeps, Jordan Peterson, Ben Shapiro, and the like, speak their minds as loudly and publicly as possible.

There is, of course, a comical level of irony here. Amid her claims of being silenced and repressed by a hostile left, Weiss has been paid to voice her opinions in legacy paper after legacy paper and been given millions by venture capital firms to start her own media company, The Free Press, and her so-called "university," the University of Austin. And despite her insistence that mainstream institutions are too intolerant of heterodox views like hers, she's warmly embraced on CNN broadcasts, in the pages of her former employer, The New York Times, and has been given glowing profiles in Vanity Fair, Los Angeles Magazine, Ha'aretz, The Information, and the Financial Times.

On this episode, we discuss the rise of Bari Weiss Silicon Valley-funded media empire, the trope of the Iconoclast rebel, truth-telling media lightening rod with banal conservative political positions, and the broader, seemingly uniquely American psychological need, and branding convention, for people with 95% boilerplate rightwing positions to see themselves as persecuted outsiders who don’t fit into any labels.

Our guest is Discourse Blog's Katherine Krueger.