Do You Think DTC Is Dead?

If you’ve been out and about on a Sunday, you have probably come across the product created by today’s guest. Chris Ruder is the Founder of Spikeball.com and he has a really cool story about how he started the company and ran it as a side hustle for five years before taking it full-time and growing it to where it is today.

Listen in as Chris shares what it was like raising the initial $100k he needed to launch the business from friends and family, why he never considered using third-party investors, and the lessons he learned mixing business and personal. We also dive into the marketing strategies that Chris has employed, why he has never relied on paid advertising, and how he has leveraged community, connection, and word of mouth to scale his business.

You can find show notes and more information by clicking here: https://bit.ly/3tp0WlK

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