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11min chapter
How to Make $10k/Month as a Writer - Nicolas Cole
Deep Dive with Ali Abdaal
Exploring Personal Branding and Specialization in Productivity
The chapter delves into the debate of being a general 'productivity guy' versus specializing in areas like 'feel-good productivity', emphasizing the significance of growing the category itself. It discusses the strategy of niche down within a category by audience, outcome, or problem, exploring the concept of extending a brand into related categories like 'feel-good relationships' or 'feel-good fitness'. The conversation also covers branding strategies, creating impactful book titles, and experimenting with various writing avenues to build a successful personal brand in the productivity niche.
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Discover
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