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#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name
DTC POD: How The Best Brands Are Built
Branding 101
I think a lot of brands probably start from nothing with you know they maybe they start at brand which can work which can definitely work but sometimes I know a lot of founders often gravitate towards that rather than solving the problem side of things yeah. My recommendation is to start slow with a little bit of money to make those mistakes in a smaller scale it's better to learn with less money than than more. If you go to a branding agency in New York they're going to charge you a quarter of a million bucks to develop your brand you are out of your mind unless you raise a ton of money.
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