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The 7 “First Principles” Of Marketing
Marketing Against The Grain
Don't Be Average When the Internet
I think it actually takes a lot of confidence to be able to dumb down the things that you know into very simplistic terms. What that really means is think big, but also just don't replicate the things that everyone else is doing because that is not the path to win the internet. It kind of ties into a bunch of things. How do you create meaningful amount of value that you're going to get? Grab people's attention. That feels new and how do you do it on a big enough scale that it's meaningful? Yeah, one of the hardest things about growing and being a successful marketer or successful marketing minded person is to push yourself on what's achievable.
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