When CEOs struggle to connect with customers, teams, or investors, it's rarely a strategy problem, it’s a storytelling problem. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jeff Abracen, Founder of Disruptive Influence and storytelling coach to tech leaders, to uncover why a great story is a terrible thing to waste.

Jeff shares how he turned a high school “disruptive influence” label into a superpower for transforming leaders into magnetic storytellers. With a focus on the Disruptive DNA framework, Jeff teaches CEOs how to own the stage, captivate their audience, and get results, whether it’s on LinkedIn, in a boardroom, or at a major conference.

🔑 What you’ll learn:

How to use storytelling to increase sales, alignment, and executive presence
The Disruptive DNA Framework: Differentiate, Narrate, Activate
Why preparation, not memorization, is the secret to confidence and clarity

Jeff doesn’t just talk about storytelling, he lives it. You’ll hear actionable advice and real coaching examples from working with SaaS founders and technical executives. If you’re a CEO or founder who needs to inspire action, this episode will help you turn information into influence.

Mentioned in the Rapid-Fire:

Book Recommendation: The Creative Act: A Way of Being by Rick Rubin
Podcast Recommendation: Diary of a CEO
Advice for CEOs: “Facts tell, stories sell. Get into people's hearts before you worry about getting into their minds and their wallets.”

Connect with:

Jeff Abracen: LinkedIn | Disruptive Influence

Request the Disruptive DNA framework: DM Jeff on LinkedIn and mention this podcast

Alice Heiman: LinkedIn | Website

058 - Think Remarkable, by Guy Kawasaki

Stacking Knowledge

Outro

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