Ep.54 Do safety communication campaigns reduce injuries?
The Safety of Work
Safety Campaigns - Are They Really Old?
In the early seventies, when mandatory seat belts came inn in some parts of the world, there was a lot of mass metea to try and establish this yino safe behavior change. Study: Percentage of drivers who'd seen the advertising campaign on t v basically wore their seat belt just as much as people who'd never seen the campaign. Selact sait earlier drew. Sometimes these things are joined up with enforcement, but just with the campaign alone really had no impact at all. So we've got this situation through where it's probably fair to say that this body of research around communication campaign says that the result's going to be somewhere between zero and ten % of people who actually do
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