Can They Pay and Will They Pay?

The smaller your audience, the more it will have built in natrok effects as well. Sometimes you'll be serving companies that have a budget for what you offer. Othertimes you might help currently on the surf segment of a low wage industry like wedata or fita panda. People are also not used to paying for solutions they often have just scraped by using their own tools built on excel or google sheets. Once previously undeserved customers commit to paying, though they will be your customers for a long time.