I'm really interested in this model of building studies into the work of distributing something or building randomization to that process. So one example where we've actually applied this is with our app Mindy's for people with anxiety. We actually made it so that there's some randomization occurring in some cases to figure out which parts of the app are working well and then we're able to take those learnings and apply it across the other users. But of course, everyone benefits from that and also gives us this feedback loop.

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