How the Market Is Responding Very Fast

We've used it for helping us create outlines and podcasts, but we use it as kind of like generating ideas. We had a really cool experience that our developers made that you walked up to an iPad,. You put in a set of prompts for both image style. They were all kind of Christmas or holiday themed. And it then produced an original piece of work. So I think that's a good example where you're stuck to see it. Be entertainment, but that's definitely still because it's in the novelty phase. But when you have a company that's really wanting to take advantage of AI, which there's lots of companies that have been for a long time. This isn't new