At Active Life, we believe that being a coach who cares is the floor not the ceiling. This means giving a F^&* is a non-negotiable and an absolute must as the forefront of your business.

Caring is a vital step to professionalizing the coach and we dare you to find someone more passionate than today’s guest about this exact topic. Chuck Bennington is an entrepreneur and coach, CrossFit OG and former affiliate owner. You may recognize him from social media breaking down complex movements like the muscle-up or teaching coaches tactical application as a staff member for The Gymnastics course (formerly named CrossFit Gymnastics).

In this episode we cover everything from identifying your ideal client to knowing when to turn someone away (Hint: you should be turning some people away). We breakdown the must-haves for ensuring client referrals, creating a community that makes you excited, plus we discuss when increasing your membership numbers can actually harm your business. Chuck opens up about how he almost went back to the 9-to-5 due to burn out and what inspired him to get the fire back and launch #coachlikeyoumeanit.

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Connect with our guest

Instagram: @chuckbennington

#coachlikeyoumeanit

Connect with Active Life

Dr. Sean @DrSeanPastuch

Active Life Professional @activelifeprofessional

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