Stacking Growth | The B2B Marketing Podcast cover image

Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live

Stacking Growth | The B2B Marketing Podcast

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Evolving Demand Generation Strategies

This chapter examines the transformation of demand generation strategies, focusing on the declining effectiveness of certain tactics. It highlights the necessity of conversion tracking, diverse ad types, and creative content, especially in social media campaigns. The chapter also discusses the balancing act companies face between thought leadership and product advertising while sharing success stories that underscore effective marketing practices.

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