Ike: Spotify is a conduit for the record labels to form a direct connection with a use rit. The more people use spot fy, the more spotifies costs increase. I think there's an aspect where spotfy is sort of stuck with the record labels. Can they play chicken with the labels? Like, could the labels really afford to cut spotify off? And certainly, you know, i think there will be pushes around the edges, like, how much is shared? How much of label marketing budgets ands of going back to spotify? So it's kind a like, of the money does like a circle in exchange for spot ifi being able to promote