16min chapter

The Science of Scaling cover image

How to Build a Billion Dollar Outbound Sales Team w/ Carrie Bosworth (SVP Sales, Checkr)

The Science of Scaling

CHAPTER

Mastering Outbound Sales Strategies

This chapter explores the intricacies of outbound messaging strategies used by sales professionals at different organizational levels. It highlights the significance of personalization, authenticity, and understanding customer dynamics while advocating for experienced hires to shift from inbound to outbound sales. Additionally, the discussion encompasses the strategic building of an effective Business Development Representative (BDR) team, emphasizing the need for structured career pathways and effective account management.

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