How to Write a Good Title for Your Article

I've never complained to the editor that I can recall and told them to change the title or told them I didn't like the title. But there's certainly been some times when I thought I'd come up with something really clever, but it just didn't make it in at all. Where do you draw a line? If they're click here for naked penguins dancing? Would you be not happy with that? And then it's my article about replication and psychology or something like that?"