168. Geopolitical resilience: What it is, why companies need it, and how they can develop it
Inside the Strategy Room
The Role of Business in Managing Geopolitics
Olivia: What consumers want is also an incredibly important element of this. So I do think that there is this question of what is the nodal connectivity that businesses can provide? But I got to flip it in its head, which is that isn't just a question that companies have to think about externally. Many companies are dealing with these external fishers coming home to roost internally where your colleagues in different markets and emerging markets have different views from headquarters. That's a real imperative.
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