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Kopari Beauty Founders, Kiana Cabell & Gigi Goldman - Morning Routines, Launching a Beauty Brand, The Benefits of Coconut Oil, & E-Commerce

The Skinny Confidential Him & Her Show

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Coconut Oil: A Solution for Everything

Gigi and Keanu Reeves are co-founders of SOOJA, a coconut oil brand. Gigi says she was inspired to start the company after hitting a wall with her friend's packaging design team. The pair say they merged their ideas by bringing in the surf Southern California lifestyle. "We wanted this brand to be more than a product line, but something that really transports you," Gili said.

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