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Moms Demand Action Founder on What It Takes to Lead Change

HBR IdeaCast

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Influencing Corporate Behavior Through Grassroots Movement

This chapter explores the grassroots 'momcott' campaign aimed at shifting corporate policies on firearm practices following armed protests at businesses like Starbucks. It highlights the significant influence of cultural actions on corporate behavior and the evolving stance of companies on open carry regulations in retail environments.

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