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Live in Chicago: How Public Relations Works

Stuff You Should Know

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Edward Bernadze's Third Prong to Sell Cigarettes

When you put your men put their cigarettes out on their dinner plate, it was number one. And number two was when they are just smoking and they just run it under the faucet and just drop it in the sink and leave. Those were literally the feedback. They also actually, because I figured they had to make it equal, so they had said what annoys you women when your men smoke. But Ms. Linden, equal opportunity sexist, she taught everyone that if you are smoking in bed, you should use a closed ashtray. That's prong number two. Prong number three was he did research again and did some surveys that women didn't like Lucky Strike

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