WARNING for Copywriters: This mistake KILLS your chance of getting the client
Breakthrough Marketing Secrets
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The Importance of Empty Promises
All promises that you make as a copywriter approaching a client are empty promises. If the promise here is to make life less demanding, this is not the solution. There's an old story about John E. Kennedy who wrote Reason Why Advertising. He worked with Claude Hopkins at Lord and Thomas ad agency in Chicago 100 plus years ago.
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